"Our Promise"

Western Media Group is a privately-held media marketing firm based in Vancouver. We represent media partners to the advertising community.

As an advertiser you will feel confident in our sales representatives abilities. Each rep is a specialist in their field, up on market trends and able to provide innovative solutions for your media challenge. Tell us your media objectives and we’ll take a 360-degree approach in providing you a proposal. We leverage our relationships and other media partners to provide solutions you haven't thought of.

Similarly, as a media partner you can be self-assured your product is being represented as a premium, reliable product. We combine experience and local expertise to offer an entrepreneurial and proactive approach to marketing your product. We know that it is our responsibility to contribute to the overall success of your brand. We keep your product top-of-mind with media buyers through social media, email marketing, events and presentations.

Meet Our Team


"Experience has taught me that when you focus on what you can bring to the client's table, as opposed to what you can take away, a better solution is found." - David St. Laurent.

David St. Laurent
President

With over 25 years of experience in media sales and marketing, David is well known to the advertising community as an out-of-market and cross platform solutions specialist. He has spent his business life bridging together markets with products, buyers with suppliers and challenges with solutions. “At WMG, we believe that the best solution for an advertising problem should indeed be the best solution for the advertiser; not simply what the easiest solution is for the media supplier. Our philosophy is to deliver the most that we possibly can, not doing the least that we have to”.

Andrew Malcolm
Vice President

In 1995, Andrew packed his bags and transferred from Ontario to British Columbia - a move he’s very happy he made. His background includes more than 15 years’ experience in planning, buying and selling of all major media in Canada. The majority of this time has been focused on his particular interest in broadcast sales. Now as VP and General Manager at Western Media Group, he is excited to harness his knowledge to produce creative and results-driven solutions for all his clients. Andrew attended the University of Windsor, is a graduate of St. Clair College and the CAAP program. He is also past treasurer of ABCOM. When Andrew is not working or on family duty, he can be found playing hockey or taking advantage of Vancouver’s generous resources by golfing, snowboarding, skiing or mountain biking.

Marc Brasset
Director Digital Operations & Strategy

A Vancouver media veteran, Marc has worked at an agency, broadcaster and client-side. He brings all this experience, combined with a love of online advertising and a passion for analytics to his role. In his opinion the key to success in digital is to serve the most relevant ad to the user and the best way to do that is to test and optimize. A lifelong learner, Marc has attended SFU, BCIT and Universite Laval in Quebec City. Marc is also a road cyclist, mountain biker, skier, snowboarder and bush league surfer.

Omar Diaz
Director Digital Sales

Having spent over twenty years with some of the most influential media in the lower mainland, Omar is excited for the future of both digital marketing and Western Media Group. In his early career as a category expert in entertainment and real estate for print, Omar was introduced to the online world early on and later became an integrated advertising specialist bringing broadcast into the mix. Omar is always at his best when he can use his creativity exchanging ideas with colleagues and clients. Omar studied sociology and theatre at the University of British Columbia. This combination of disciplines helped feed the analytic and creative parts of his brain. Omar has always been involved in sport, namely playing squash, boxing and coaching baseball. He also has a great love for music as a guitar player and songwriter.

Robyn Christison
Out-of-Home Account Executive

A graduate of UNBC and the BCIT Marketing Communications program, Robyn is the OOH expert at WMG. She works closely with clients to provide innovative and custom OOH solutions. She is driven by building relationships and by providing her clients first-rate customer service. Robyn believes in the power of OOH advertising and is enthusiastic about creative executions that connect consumers and brands. Robyn is originally from Prince Rupert but lived in Prince George while attending University before coming to the lower mainland. Her small-town background gives her an approachable and easy-going demeanor as well as insight into the northern and interior markets of BC. Outside of Western Media Group you can find Robyn riding her bike along the seawall or playing softball.

Bryan Mitten
Digital Strategy

Bryan has been formulating strategic Digital marketing programs for over 15 years with clients spanning all major industries and from small, local businesses to major international brands. He works with clients to craft digital strategies that align with traditional marketing activities while recognizing the unique capabilities of online channels. A former board member of the International Internet Marketing Association, Bryan has been an active member of the Canadian digital marketing community since its earliest days and was involved in a number of pioneering campaigns and programs. When he’s able to unplug Bryan loves to cook and takes any opportunity he can to get outside with his family.

Julie Mitten
Digital Operations

Julie holds over 12 years marketing experience in brand management utilizing digital practices. She has previously worked as marketing manager for one of Canada’s leading wine producers and in a variety of marketing roles within the airline industry. From this she brings the perspective of client-side needs to the table which she applies to the nuts-and-bolts management of digital campaigns. Among her many qualifications, Julie is a certified Google AdWords expert. When she’s not busy serving client needs you can find Julie hiking with her dog, hanging out with her young family or generally being active in her community of Anmore where she volunteers with the local paper.

Chelsea Young
Marketing Coordinator

Chelsea Young is a graduate of Kwantlen Polytechnic University and of BCIT for the Marketing Communications program. As the Marketing Coordinator for WMG she communicates directly to the Vancouver advertising community. Chelsea ensures advertisers are informed on media suppliers’ features, benefits and promotions. She reaches advertisers through internal marketing materials, direct marketing and social media efforts. She knows not only the advantages but the necessity of keeping up with the ever-changing landscape of marketing, digital and social media spaces. Chelsea loves to travel and feels fortunate to be working and living in Vancouver. She makes the most of what Vancouver has to offer and keeps busy hiking, doing yoga, attending concerts and cultural events.

Brenda Vasas
Client Services

Brenda began her career in the broadcast industry in 1988 at a Selkirk owned TV station in Lethbridge, Alberta where she was born and raised. She attended the University of Lethbridge and is a graduate of the LCC Business program. For the next 24 years she held a series of roles in management, programming, development and training with major Networks in both Canada and the U.S. Brenda believes that although technology has had tremendous growth, relationships remain the key to successful business. This is where she contributes best, and has found her fit as Client Services with Western Media Group. The beautiful Sunshine Coast is where she calls home and has lived since 1996. When not at work she enjoys hiking the many beautiful coastal trails, travelling, yoga and is an avid sports fan. Although she whole heartedly supports the Canucks and Lions, her home town Flames and Stampeders override when the battle of Alberta-BC meet!

Media Partners

WMG TV

WMG TV

WMG Radio

WMG Radio

WMG Digital

WMG Digital

WMG OOH

WMG OOH

Blog

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