MASHUP: Digital Strategy and Television

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let me [...]

Announcing Large Format Programmatic Out-of-Home Across Canada

WESTERN MEDIA GROUP ANNOUNCES ADDITION OF LARGE FORMAT PROGRAMMATIC OUT-OF-HOME ACROSS CANADA Programmatic access to Canada-wide network expands WMG portfolio VANCOUVER, British Columbia — [...]