MASHUP: Digital Strategy and Television

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let me [...]

Streaming audio goes mainstream

Interview with David St Laurent (from the #Influencer series)


In my industry – media – things are more complicated than ever. It reminds me of Franz Kafka’s short story The Metamorphosis. But it’s a lot more manageable. I mean, what is [...]