Programmatic advertising research

If you’re a Twitter user, check out our Twitter feed. Every day we feature lots of content about programmatic advertising research from the world of digital marketing.   [...]

Programmatic Audio Webinar

We hosted a 30 minute webinar on the features, benefits and best practices of programmatic audio. Listen to it here and get advice on what to expect when you configure your reporting and audio [...]

Digital Media: A Work in Progress

Upon reading the well-written article by Jeremy Zeleznock of Genesis Media, I feel the need to add some comments. The digital advertising industry is working hard to determine the metrics that [...]