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Keep up to date with WMG News & all things digital.
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The Benefits of Podcast Advertising: Reaching A Wider Audience
Podcast advertising can be an important component of marketing your business. Unlike many trends that come and go, podcast advertising has cemented a place as part of a business’ media mix. According to IAB’s U.S. Podcast Advertising Revenue Study, prepared by PwC...
ALLVISION Out-of-Home Now Represented By Western Media Group
June 18, 2020 (Western Canada) — Effective immediately, Western Media Group ("Western Media") will commence representation of ALLVISION Out-of-Home inventory throughout Western Canada. ALLVISION is Canada’s premium pure-play large format digital out-of-home media...
David St Laurent 2020 Interview
The CEO of Western Media Group talks about podcasting, digital marketing strategy and the benefits of local radio. The last time we talked, you were starting to lean into podcasting and streaming audio. That seems to have worked out well. Yes. Podcasting has...
100.7 The Raven FM Launches
Western Media Group is pleased to announce the representation of 100.7 The Raven FM, Vancouver Island’s newest radio station. Tapping into one of North America’s most popular music formats, The Raven is the only country music station serving residents in Campbell...
River Country Radio: the New Name for Radio in Peace River
Alberta’s YL Country 94.9 FM is Rebranded to RIVER COUNTRY VANCOUVER, BC – November 3, 2018 – Western Media Group (“WMG”), the Canadian supplier of trusted independent media solutions, is pleased to announce that River Country is the new name of YL Country....
Western Media Group Turns 10!
Western Media Group Celebrates Its 10th Anniversary Happy birthday to us, happy birthday to us... From our humble beginnings in 2008, we have grown into one of Canada's leading independent media marketing and representation firms. What a decade it's been! In...
Western Media Group Adds Podcasts To Spark Audience Platform
Vancouver, British Columbia – June 12, 2018 – Western Media Group (WMG), one of Canada’s largest independent providers of digital audio advertising and marketing solutions, has expanded its SPARK Audience Platform to include direct and dynamic ad insertion in...
IAB Canada Podcast: The Business of Digital – Featuring Marc Brasset
Our head of digital strategy Marc Brasset is featured in IAB Canada's podcast "The Business of Digital". This episode is all about the benefits and possibilities of digital audio. Listen here. TRANSCRIPT
The Infinite Dial Canada 2018 Listening Party at Western Media Group
We hosted a listening party with Vancouver media buyers to celebrate the first-ever Canadian Infinite Dial Research from Edison Research and Triton Digital. Hosted at our offices in downtown Vancouver, some of our best friends and colleagues got together to hear the...
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