Video advertising has evolved into one of the most valuable advertising mediums in recent years.
Programmatic Video Continues to Grow
Programmatic solves the problem of hyper-fragmented audiences. Combined with the power of digital video, many agencies and brands view programmatic as a key driver of investments in digital video. As previously unreachable audiences can now be targeted, located and reached with a display or video ad. With programmatic video, you can utilise the detailed analysis from campaign reports to optimize your campaign.
Programmatic digital video has grown exponentially in recent years. Programmatic video ad spend in the US has jumped from $26 billion (2019) to $52 billion (2021), more than doubling the total ad spend in only two years. Programmatic video is predicted to account for more than half of all US Programmatic display ad spend for the first time in 2022 (Emarketer, 2022).
Growth of Connected TV
The growth of over-the-top streaming caused by the global pandemic has played a major role in the increase of programmatic video ad spend, specifically Connected TV. Connected TV is predicted to account for more than 20% of total programmatic video ad spend, as well as 10% of total programmatic display ad spend in 2022 (eMarketer, 2022).
LET'S GET STARTED
Suite 504-535 Thurlow St. Vancouver, BC V6E 3L2 Canada
+1 (604) 736-6628
+1 (780) 909-4171