by David St. Laurent | Oct 11, 2017 | Blog, Digital Advertising, Media
Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United...
by David St. Laurent | Oct 16, 2016 | Uncategorized
Upon reading the well-written article by Jeremy Zeleznock of Genesis Media, I feel the need to add some comments. The digital advertising industry is working hard to determine the metrics that work best. Viewability, completed views, impressions, inventory quality,...
