David St Laurent 2020 Interview

David St Laurent 2020 Interview

The CEO of Western Media Group talks about podcasting, digital marketing strategy and the benefits of local radio.   The last time we talked, you were starting to lean into podcasting and streaming audio. That seems to have worked out well. Yes. Podcasting has...

Digital Media: A Work in Progress

Upon reading the well-written article by Jeremy Zeleznock of Genesis Media, I feel the need to add some comments. The digital advertising industry is working hard to determine the metrics that work best. Viewability, completed views, impressions, inventory quality,...