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The Benefits of Podcast Advertising: Reaching A Wider Audience

The Benefits of Podcast Advertising: Reaching A Wider Audience

by WMG | Sep 20, 2021 | Blog, Digital Advertising, Media, News, Radio

Podcast advertising can be an important component of marketing your business. Unlike many trends that come and go, podcast advertising has cemented a place as part of a business’ media mix. According to IAB’s U.S. Podcast Advertising Revenue Study, prepared by PwC...

The Infinite Dial Canada 2018 Listening Party at Western Media Group

by David St. Laurent | Apr 7, 2018 | Media, Programmatic

We hosted a listening party with Vancouver media buyers to celebrate the first-ever Canadian Infinite Dial Research from Edison Research and Triton Digital. Hosted at our offices in downtown Vancouver, some of our best friends and colleagues got together to hear the...

How to Run a YouTube Ad on Television

by David St. Laurent | Apr 7, 2018 | Blog, Digital Advertising, Media

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking...

Streaming Audio Goes Mainstream

by David St. Laurent | Oct 11, 2017 | Blog, Digital Advertising, Media

Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United...

Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada

by David St. Laurent | Nov 29, 2016 | Media, News

  Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER – NOVEMBER 29, 2016 – Triton Digital®, a leading technology provider for the digital audio...

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  • The Benefits of Podcast Advertising: Reaching A Wider Audience
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