• Digital Products
    • Audio
    • Podcasts
    • Video
    • Connected TV / OTT
    • Display
    • Search
    • Programmatic OOH
  • Media Representation
    • Out-of-Home
    • Radio
    • Television
  • About
  • Blog
  • Contact
The Benefits of Podcast Advertising: Reaching A Wider Audience

The Benefits of Podcast Advertising: Reaching A Wider Audience

by WMG | Sep 20, 2021 | Blog, Digital Advertising, Media, News, Radio

Podcast advertising can be an important component of marketing your business. Unlike many trends that come and go, podcast advertising has cemented a place as part of a business’ media mix. According to IAB’s U.S. Podcast Advertising Revenue Study, prepared by PwC...

Western Media Group Adds Podcasts To Spark Audience Platform

by David St. Laurent | Jun 22, 2018 | Blog, Digital Advertising, News, Programmatic

  Vancouver, British Columbia – June 12, 2018 – Western Media Group (WMG), one of Canada’s largest independent providers of digital audio advertising and marketing solutions, has expanded its SPARK Audience Platform to include direct and dynamic ad insertion in...

IAB Canada Podcast: The Business of Digital – Featuring Marc Brasset

by David St. Laurent | Apr 24, 2018 | Blog, Digital Advertising, Programmatic

Our head of digital strategy Marc Brasset is featured in IAB Canada’s podcast “The Business of Digital”. This episode is all about the benefits and possibilities of digital audio. Listen here. TRANSCRIPT  ...

How to Run a YouTube Ad on Television

by David St. Laurent | Apr 7, 2018 | Blog, Digital Advertising, Media

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking...

Streaming Audio Goes Mainstream

by David St. Laurent | Oct 11, 2017 | Blog, Digital Advertising, Media

Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United...

Recent Posts

  • Leadership Announcement – New President of WMG
  • The Benefits of Podcast Advertising: Reaching A Wider Audience
  • 100.7 The Raven FM Launches
  • River Country Radio: the New Name for Radio in Peace River
  • Western Media Group Turns 10!

Archives

Categories

Western Media Group (WMG) is Western Canada’s largest independent media marketing firm.

Digital Marketing Powered by our Programmatic Advertising Platform.

  • Follow
  • Follow
  • Follow

DIGITAL PRODUCTS

Audio

Podcasts

Video

Connected TV / OTT

Display

Search

dOOH

MEDIA REPRESENTATION

Out-of-Home

Radio

Television

RESOURCES

About

Blog

Contact

©  2023  Western Media Group   |  AGENCY MEDIA