by WMG | Sep 20, 2021 | Blog, Digital Advertising, Media, News, Radio
Podcast advertising can be an important component of marketing your business. Unlike many trends that come and go, podcast advertising has cemented a place as part of a business’ media mix. According to IAB’s U.S. Podcast Advertising Revenue Study, prepared by PwC...
by David St. Laurent | Jun 22, 2018 | Blog, Digital Advertising, News, Programmatic
Vancouver, British Columbia – June 12, 2018 – Western Media Group (WMG), one of Canada’s largest independent providers of digital audio advertising and marketing solutions, has expanded its SPARK Audience Platform to include direct and dynamic ad insertion in...
by David St. Laurent | Apr 24, 2018 | Blog, Digital Advertising, Programmatic
Our head of digital strategy Marc Brasset is featured in IAB Canada’s podcast “The Business of Digital”. This episode is all about the benefits and possibilities of digital audio. Listen here. TRANSCRIPT ...
by David St. Laurent | Apr 7, 2018 | Blog, Digital Advertising, Media
During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking...
by David St. Laurent | Oct 11, 2017 | Blog, Digital Advertising, Media
Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United...
