by David St. Laurent | Jun 22, 2018 | Blog, Digital Advertising, News, Programmatic
Vancouver, British Columbia – June 12, 2018 – Western Media Group (WMG), one of Canada’s largest independent providers of digital audio advertising and marketing solutions, has expanded its SPARK Audience Platform to include direct and dynamic ad insertion in...
by David St. Laurent | Apr 24, 2018 | Blog, Digital Advertising, Programmatic
Our head of digital strategy Marc Brasset is featured in IAB Canada’s podcast “The Business of Digital”. This episode is all about the benefits and possibilities of digital audio. Listen here. TRANSCRIPT ...
by David St. Laurent | Apr 7, 2018 | Media, Programmatic
We hosted a listening party with Vancouver media buyers to celebrate the first-ever Canadian Infinite Dial Research from Edison Research and Triton Digital. Hosted at our offices in downtown Vancouver, some of our best friends and colleagues got together to hear the...
by David St. Laurent | Oct 11, 2017 | Blog, Digital Advertising, Media
Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United...