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Streaming Audio Goes Mainstream
Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United...
Programmatic Audio Webinar
We hosted a 30 minute webinar on the features, benefits and best practices of programmatic audio. Listen to it here and get advice on what to expect when you configure your reporting and audio exchange with Western Media Group and a2x. Contact Marc Brasset for more...
Interview with David St Laurent (from the #Influencer Series)
David St Laurent has a strategy the goliaths can't beat. How a small independent flew beneath the radar long enough to lock up some very large markets. If you’re a media buyer in Western Canada, there’s a good chance you know David St Laurent. As the founder of...
Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER – NOVEMBER 29, 2016 – Triton Digital®, a leading technology provider for the digital audio...
Digital Media: A Work in Progress
Upon reading the well-written article by Jeremy Zeleznock of Genesis Media, I feel the need to add some comments. The digital advertising industry is working hard to determine the metrics that work best. Viewability, completed views, impressions, inventory quality,...
In my industry - media - things are more complicated than ever. It reminds me of Franz Kafka’s short story The Metamorphosis. But it's a lot more manageable. I mean, what is worse than waking up as a beetle? The situation today is more like looking in the mirror only...
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