by David St. Laurent | Apr 7, 2018 | Blog, Digital Advertising, Media
During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let’s look into that. But first — if you don’t mind me asking...
by David St. Laurent | Oct 11, 2017 | Blog, Digital Advertising, Media
Look What The Cat Dragged In To This Year’s Radio Budget Streaming audio is as old as the iPhone, but recent announcements from Google Home (and others) have created a new line item in the radio budgets of media buyers. “From what we saw in the UK and the United...
by David St. Laurent | May 16, 2017 | Blog, Programmatic
We hosted a 30 minute webinar on the features, benefits and best practices of programmatic audio. Listen to it here and get advice on what to expect when you configure your reporting and audio exchange with Western Media Group and a2x. Contact Marc Brasset for more...
by David St. Laurent | Mar 15, 2017 | Blog
David St Laurent has a strategy the goliaths can’t beat. How a small independent flew beneath the radar long enough to lock up some very large markets. If you’re a media buyer in Western Canada, there’s a good chance you know David St Laurent. As the founder of...
by Mack | Aug 2, 2016 | Blog
In my industry – media – things are more complicated than ever. It reminds me of Franz Kafka’s short story The Metamorphosis. But it’s a lot more manageable. I mean, what is worse than waking up as a beetle? The situation today is more like looking...
