MASHUP: Digital Strategy and Television

During a conference call last week, someone asked if it would be possible to run their YouTube ads on television. Specifically she wanted to run an ad on 60 Minutes. Interesting question. Let me [...]

Announcing Large Format Programmatic Out-of-Home Across Canada

WESTERN MEDIA GROUP ANNOUNCES ADDITION OF LARGE FORMAT PROGRAMMATIC OUT-OF-HOME ACROSS CANADA Programmatic access to Canada-wide network expands WMG portfolio VANCOUVER, British Columbia — [...]

Streaming audio goes mainstream

Programmatic advertising research

If you’re a Twitter user, check out our Twitter feed. Every day we feature lots of content about programmatic advertising research from the world of digital marketing.   [...]

Programmatic Audio Webinar

We hosted a 30 minute webinar on the features, benefits and best practices of programmatic audio. Listen to it here and get advice on what to expect when you configure your reporting and audio [...]

Western Media Group Welcomes Meghan McKenzie

Western Media Group Announces New Senior Digital Account Manager, Vancouver Island Region Ms. Meghan McKenzie will serve Western Media Group customers in Victoria and Vancouver Island. VANCOUVER, [...]

Western Media Group Expands Out-of-Home Media Portfolio

Western Media Group Expands Out-of-Home Media Portfolio Signs Agreement with Abcon Media to Provide Exclusive Advertising Opportunities in Parking Facilities Vancouver, B.C. –April 24, 2017 [...]

Interview with David St Laurent (from the #Influencer series)

Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada

  Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER – NOVEMBER 29, 2016 – [...]

Digital Media: A Work in Progress

Upon reading the well-written article by Jeremy Zeleznock of Genesis Media, I feel the need to add some comments. The digital advertising industry is working hard to determine the metrics that [...]

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